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Blog
NEBBIA 1965: Men's collection developed with The Olympia
It's 1965 and the biggest leaders of bodybuilding at that time are meeting in New York. The historically first Olympia Weekend, whose father is Joe Weider, is approaching. Its goal was to move bodybuilding to a professional sports level, to give bodybuilders a mission that will help them transcend the boundaries of the word "impossible" and to spread the idea of kalokagathia to the general public. We haven't forgotten. With the new men's collection 1965, we remember the values of Olympia such as discipline, self-denial and humility. This collection, which was developed in collaboration with The Olympia, will take you back to the golden age of bodybuilding and remind you of your own...
